It’s important to us that the production takes place as close as possible to Sweden and within the EU, so that we can visit the factories easily, to ensure that the quality is kept high and to meet seamstresses and staff. We also want to support strengthening of the European production, which is increasingly struggling because of the competition from low labour cost countries, mainly in Asia. We also want to follow European legislation and directives. For example, health and safety legislation in Europe ensures, among other things, that seamstresses have the right to reasonable pay, reasonable working hours, insurance, and protection against discrimination.